It’s astonishing how often business strategy, the purpose of which is to create a viable future and direct actions toward that desired outcome, leads to just the opposite: inaction and confusion. The intent of strategy is to bring clarity to an organization; it should be a roadmap for showing people where the company needs to be to succeed in the future, and what they need to do to get there. But the tools executives traditionally use to develop and communicate strategy such as spreadsheets and PowerPoint decks are utterly inadequate for the task.

Strategy is all about minimizing risk while maximizing reward. A powerful strategy creates shareholder value; captures worth from competitors, customers, and suppliers; competes successfully for market share; and enlarges the potential market. Strategy must be ‘Effects-Based’, that is you must be able to answer the question “What are the Desired Effects you are trying to create in your company, and in your market?”

We also believe that strategy should be steady at its core, and flexible in its adaptation to shifting markets and competitive reactions. As such, Stratmore focuses on formulating dynamic strategies for our clients that enable sustained success and profitability in often chaotic and hyper-competitive markets. When the environment changes, there is no need to go back to the drawing board. Our clients draw on their strategic core to seize the opportunity, and get ahead of the competition.