Communication does not “just happen.” A solid communications strategy can be critical to your work, as it will serve as the framework that will help you think through a whole range of challenges — whether it is developing and implementing a new strategy, engaging new people to join a task force, building awareness about your research, announcing the results of a study, or seeking the adoption of an innovative model, program, or service.

Good communications requires that you have something to communicate about; sharing information that’s important to employees in their contribution towards realization of the organization’s vision. This ensures a clear message to the outside world.

People that don’t know what is expected of them will, at critical junctions, stop and wait for instructions, or they make their own decisions; right or wrong. In the absence of timely and adequate information, people experience the fear of the unknown and develop a resistance to change.

People are the engines of any organization and communication is the only way to guide and direct them towards success. This is a matter of developing proper content that is easy to comprehend and creating adequate communication channels, procedures and processes.